This project is maintained by arlittr
A description of a character that the product will be designed for represents the needs of larger groups of users, in terms of their motivations, expectations and goals
Persona is An archetype, a stereotype, …Fictitious but real
Sandra, 27, single Liberal arts, Photography Fashion journalist, SF
Assistant art director Women’s rights activist
Travels a lot Music: jazz, blouse, rock Horse riding, tap dancing bar, art galleries, shopping
Pick a name Include a picture Demographics Profession Family status and roles Social status Hobbies/ entertainments Values, goals, motivations …..
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